Instagram Unveils IGTV, A New Long-Form Video Service

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The popular photo-sharing network unveiled IGTV, a new original content initiative on Wednesday, that brings the ability for any Instagram user to record and explore longer-form video.

This move is speculated to be yet another move of the Facebook-owned platform to entice users to let go of YouTube and other similar platforms as their main source of long-form videos. He also mentioned that most of the video apps ask people to find and browse through a directory, unlike TV, where people just use to turn it on and start watching their favorite show. It's called IGTV - short for Instagram Television of course - and it comes as a section within the flagship Instagram App, and as a separate IGTV app available on iOS and Android.

"IGTV is built for how you actually use your phone: vertical and full screen", Instagram explained during the reveal of IGTV. Instagram CEO Kevin Systrom said IGTV is created to make it easier to find and watch videos on your smartphone, and the company added a few tricks YouTube doesn't have.

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Instagram's announcement begs the question of whether this new format of mobile-first video content will last.

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When users open the app, IGTV starts playing immediately. You will be able to do the standard social media things like commenting and liking videos, and you'll be able to quickly share them with your Instagram contacts as well.

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"We've come a really long way in just eight years, and it's thanks to this incredible community. that we've been able to launch IGTV", Systrom said.

Today during an afternoon press conference, Instagram announced IGTV which is a new app geared toward creators like those on YouTube and Snapchat. IGTV videos are full screen and vertical. This means that you will not have to search for a video to get started. Anyone can create content for IGTV and upload videos via the app or on the web. Systrom said Wednesday that Instagram now has 1 billion monthly users, and the Pew Research Center recently reported that 72% of United States teenagers say they use Instagram. With your help, IGTV begins a new chapter of video on Instagram. Instagram itself now has more than a billion users.

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