Instagram launches IGTV, a standalone app for longform video

Instagram launches IGTV app for creators 1-hour video uploads		
	Josh Constine

   	8 hours

Instagram launches IGTV app for creators 1-hour video uploads Josh Constine @ 8 hours

"It is a new app for watching long-form, vertical video from your favourite Instagram creators, like LaurDIY posting her newest project or King Bach sharing his latest comedy skit". Well, we've got good news for you; Instagram has unveiled IGTV, a new video app with longer content exclusively in the beloved vertical format.

IGTV will be available as part of Instagram's app and as a separate app, he said. IGTV will allow Instagram's users to post and watch hour-long videos.

Instagram's business blog describes IGTV as an evolution for mobile video to match with the times, citing how audiences are watching less television and more digital video, with mobile video expected to make up 78 percent of total mobile traffic by 2021. The star, however, has said that she will continue to post her videos on YouTube and the new IGTV app, without showing her preference in any way for one over the other. It aims to work just like regular TV but with vertical videos.

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Videos on IGTV also follow the current Instagram guidelines, meaning no nude, violent, nude, discriminatory, or hateful content can be posted. TechCrunch then followed up on that story, reporting that Instagram was seeking out specific YouTube creators who might be interested in the platform.

"With all of the cat videos, how do you find the creators you guys all love?" founder-CEO Kevin Systrom asked the crowd at the launch, according to Deadline. The photo-sharing app, which Facebook acquired in 2012 for US$715 million, also has an audience that skews younger, and is used to watching video on mobile devices.

Instagram becomes the fourth Facebook platform to hit the billion-user mark, including the namesake social network with more than two billion users, and the WhatsApp and Messenger services.

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Instagram announced a new service and app today called IGTV. The launch of IGTV not only paves the way for longer content, but it could also allow Instagram and its content partners make more money through advertising. Facebook is paying for rights to shows now, but the company aims for the content to eventually be popular enough to be supported exclusively by advertising revenue. Rather, it is clearly aimed at high-quality creators with huge followings-people like Kim Kardashian, who is already using IGTV actively.

Instagram shared that it has reached one billion daily users on its main app. With this announcement, it appears Instagram is aimed at staying in the social territory, where individual creators and brands can build interactive connections with their fans.

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