MoviePass has made headlines in the past year for disrupting the movie theater experience at a time of uneven attendance at movie theaters.
Writer Nick Statt of The Verge said movie theater companies might be fearful of MoviePass since the subscription service changes how customers see the value of a ticket.
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"We believe that our current and future loyal guests will be interested in this type of program", said Adam Aron, CEO and President of AMC Theatres.
In January, MoviePass flexed its muscles back against AMC, closing down its access to 10 popular AMC theaters - including one in Santa Clara.
Coming Soon reports that AMC Theatres has announced an alternative to MoviePass, a new tier on its AMC Stubs program called AMC Stubs A-List.
"Heard AMC Theaters jumped on board the movie subscription train". CNNMoney reported in May that MoviePass' parent company, Helios and Matheson Analytics, burns through approximately $21.7 million each month to keep MoviePass in operation.
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Those benefits include free upgrades on popcorn and soda, express service at the box office and concession stand, and no online ticketing fees. Movies won't carry over if a subscriber sees fewer than three films in a week.
Exhibitors like AMC have long argued that the company, a division of Helios and Matheson, has an unsustainable business model since it typically pays full price for every ticket sold to its users.
Finally, AMC says that you can see all three of your weekly movies on the same day, though if you do, there needs to be a two-hour period in between each one. Plus, at least for the time being, that $9.95 a month price point is still more attractive.
"Thanks for making us look good AMC!", the MoviePass tweet read.
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Stubs A-List will run subscribers $19.95, which hardly makes it seem like a viable competitor to MoviePass considering that it's double the monthly cost.