The company encouraged customers to guess what the "b" would stand for, but not many were guessing burgers.
In a Twitter announcement, IHOb revealed its new logo and wrote, "Dear Internet, we abbreciate your batience. B-hold!" the restaurant tweeted on Monday morning. IHOP's same-restaurant sales - or sales at locations open at least a year - declined 1.9 percent in its most recent fiscal year.
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The burgers come with unlimited fries and drinks, the chain says, though there's no explanation for which of these selections is strictly "international". And we imagine IHOP will be realizing before long what the people really want from its kitchen.
The temporary change celebrates the debut of the brand's new 'Ultimate Steakburgers, ' a line-up of seven new burgers.
Social media users do not seem to be happy with the new name change.
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A video was included with the tweet, showing the "P" being flipped into a "b".
Still, it's worth wondering why IHOP is going through all this trouble.
"You'll always be ihop in my heart".
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Rebelez said that the restaurant chain is "growing like crazy" and that it soon will be worldwide.