Amazon to show 20 matches a season from 2019

Amazon Premier League rights

GETTYAmazon will stream 20 Premier League matches per season on Prime

Regarding Amazon's deal, a statement reads: "Every Premier League club will be featured across two full rounds of 20 matches per season, including Bank Holiday fixtures, plus weekly highlights throughout the season".

"But we should not forget that Sky is still the dominant provider and the home of Premier League football".

It makes complete sense for one of the online streaming services to pick up a Premier League package.

Football matches on Amazon will only be available to Amazon Prime customers, for which membership now costs £7.99 a month or £79 a year.

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Memberships costs £79 (S$140) a year or £7.99 a month.

The company will be looking to push the number of Prime subscribers in the coming years, especially since avid football fans in the United Kingdom will now need to subscribe to Amazon Prime, as well as BT Sport and Sky Sports, to view all Premier League matches available on TV.

BT Sport bought the other to add to the giant package they already purchased, when they and Sky Sports spent £4.5billion between them on 160 games. It will be the first time a full round of Premier League fixtures has been broadcast live in the UK. Amazon also bought exclusive rights to show the US Open tennis tournament in Britain, as well as the men's ATP World Tour. Daniel Ives, head of technology research at GBH Insights, said the next 12 to 18 months were a "pivotal window" for digital platforms such as Amazon and Facebook to secure major sports rights.

Change is also coming to the leadership of the league, with executive chairman Richard Scudamore telling clubs he will leave his role by the end of the year after nearly two decades in power.

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However, Amazon's foray into Premier League broadcasting should not be seen as a long-term threat to Sky and BT, Liberum media analyst Iain Whittaker insisted.

However, Rob Wilson a financial football analyst at Sheffield University told AFP it could strike a blow against illegal streaming.

"This new agreement will continue that trend with a subtle change that further incentivises on-pitch achievement and maintains the Premier League's position as the most equitable in Europe in terms of sharing central revenues".

The downside, however, is that dependent on which matches Amazon ends up streaming, some fans may have to pay for yet another subscription if they want to watch them all.

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The league divides its rights up into bundles of possible games.

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