That's what industry insiders are wondering after the opening weekend of "Solo: A Star Wars Story", which came in well below estimates at the box office in its much-hyped debut. Last week, forecasts ran as high as $150 million for the four-day haul of "Solo".
China, on track to overtake the U.S.in movie ticket sales by 2020, is an important market for Hollywood films, including some franchises like Universal Pictures' "Fast and Furious", which has sometimes generated more revenue in the country than in North America.
Underlining the origin story's wavering appeal, the United Kingdom was the top worldwide market with $10.3 million followed by China's mediocre $10.1 million. That is also at a budget far less than Solo, which after reshoots is speculated to be at $250 million (although some have claimed without sourcing it is upwards of $300 million). Internationally, Deadpool 2 brought in another $57 million across 27 markets, making its global total $279.7 million and putting its worldwide gross at $498.9 million after the Memorial Day holiday. By Memorial Day on Monday, it's estimated that it will have taken in $101 million. Reviews have been mixed to positive, while audiences gave it an A-minus CinemaScore.
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The sputtering start left the Han Solo origin story lagging in a distant third place behind two holdovers.
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One potential issue for the movie was when it was released. Even Star Trek Beyond brought in $30.5 million in its first weekend.
"Anytime the numbers come in lower than projections, there is a feeling of disappointment and the 'Star Wars" brand for better or worse is always subject to lofty box office expectations", said Paul Dergarabedian, senior media analyst at comScore (SCOR). However, for every Knights of the Old Republic and Rogue Squadron, there was an equally intriguing Star Wars game that never made it out of development.
As we now know, it eventually went to Alden Ehrenreich, and if you've seen Solo yet, then you know any fears of him filling in for Harrison Ford get erased pretty quickly. Its release comes just five months after the release of Star Wars: The Last Jedi.
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"The franchise will be fine", Dergarabedian said. Final domestic figures will be released Tuesday.