More than 100 Million Amazon Shoppers Pay for Prime Membership

What can companies learn from Amazon CEO Jeff Bezos’s annual letter

More than 100 Million Amazon Shoppers Pay for Prime Membership

Prime has been launched in U.S. on February 2005 roughly 13 years ago and is costing $99 per year and $12.99 per month in 2017.

"This year marks the 20th anniversary of our first shareholder letter, and our core values and approach remain unchanged".

Until yesterday, the total number of Amazon (NASDAQ:AMZN) Prime subscribers had been somewhat of a mystery before Jeff Bezos revealed that the tech giant had crossed 100 million paid subscribers globally.

How many streaming music subscribers is enough streaming music subscribers? Not that majority are bothering, but it is how many subscribers the Amazon Prime subscription scheme now has. It added more new members in 2017 than in previous years, and more new members on Prime Day than any other single day since the program began, Bezos said.

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The CEO of Amazon said that the members present in the USA will be now receiving two-day free shipping which is for more than 100 million different items. He did not, however, cede numbers on how the company's dozens of new private brands are performing or how many customers are using its first fashion-oriented Prime benefit, the try-before-you-buy service Prime Wardrobe.

Amazon Prime first launched 13 years ago offering free two-day shipping for USA orders. Creating this much value for subscribers can not have been cheap for Amazon, but with 100 million customers the profits are now there to be made.

Bezos also said 2017 was Amazon's best year yet for hardware sales. Without knowing how big Prime is or how much it's growing, it's been hard to figure out how successful the program has been.

"There are now more than 30,000 skills for Alexa from outside developers, and customers can control more than 4,000 smart home devices from 1,200 unique brands with Alexa..."

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Amazon CEO also highlighted data from analytics firm App Annie to explain that the company's mobile shopping app was the most downloaded shopping app in India past year.

President Donald Trump has recently attacked Amazon as an economic scourge, deriding the company as a tax dodger and an abusive customer of the U.S. Postal Service.

Launched 13 decades before, Amazon primary is your firm's yearly or yearly membership program.

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