Toys R Us' Australia stores likely to be saved through Asia play

From back Toys “R” Us MGA Entertainment founder Issac Larian. (Credit imgflip Getty Images Mike Mozart

From back Toys “R” Us MGA Entertainment founder Issac Larian. (Credit imgflip Getty Images Mike Mozart

It looks like GoFundMe won't be the way to save Toys "R" Us, but Isaac Larian has a new plan to save the longtime toy giant.

The company's Canadian operations are run separately from its USA dealings, but Toys "R" Us CEO David Brandon has said the company will try to bundle its Canadian business with about 200 USA stores as it looks to find a buyer.

Most people, evidently, but the poor response to Isaac Larian's crowdfunding campaign - it was supposed to bring in $1 billion and only raised $59,000 so far - is not slowing him down.

A possible white knight emerged for Toys R Us in the United States late last week in the form of MGA Entertainment, which makes the popular Bratz dolls, through a $US890 million ($1.1 billion) offer for American and Canadian stores.

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According to a statement released by MGA Entertainment, which is the toymaker of Little Tikes, Bratz dolls, and Lalaloopsy dolls, the funds to buy Toys "R" Us stores will come from a combination of Larian's own wealth, investments from additional investors and through bank financing. "The industry will truly suffer".

Toys R Us' Australian and Asian divisions have been run as separate entities, with the Asian business operating as a joint venture 15 per cent owned by Hong Kong's Fung Group.

We spent three days on site at Toys R Us, speaking to and registering candidates who wanted to find alternative work.

The company said in March that it would shut or sell all its United States stores after a failed turnaround bid. But he won't tap any of those pledges for his actual offer, and those who pitched in will get their money back, according to the spokesperson.

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"We will make Toys "R" Us an experience in and of itself; a fun and engaging place where families can spend an entire day", he said in his statement on Friday. "Imagine a mini-Disneyland in each neighborhood", shared Larian.

Toys" R " Us is an American icon with global relevance and Larian is devoted to saving the retail chain.

"Every penny it made went to paying the debt service", he said in an interview with CNNMoney last month.

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