Social media exit will not affect business - JD Wetherspoon


Tim Martin said that closing the accounts would not affect the business

It was announced on Monday that the popular pub chain will be removing its Twitter, Facebook and Instagram accounts following recent concerns over the misuse of personal data and the addictive nature of social media.

According to Tim Martin, the chairman of J D Wetherspoon, there were several reasons behind the move.

The social media blackout will affect the company's head office as well as the more than 900 Wetherspoons pubs in the United Kingdom and Ireland.

Martin said he did not believe that closing those accounts would affect its business whatsoever "and this is the overwhelming view of our pub managers".

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"We are going against conventional wisdom that these platforms are a vital component of a successful business", Martin said in a statement emailed to Mashable.

The announcement also appeared on the group's Twitter.

"The danger is that firms could lose control over the stories told and shared about them on social media, which doesn't bode well for reputation management".

In any case, the online landscape is unlikely to feel particularly bereft by the absence of Wetherspoon's social media presence, says the Independent.

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"We were also concerned that pub managers were being side-tracked from the real job of serving customers", he said.

" We will still be as vocal as ever through our Wetherspoon News magazine, as well as keeping the press updated at all times".

Martin's vocal support for Vote Leave during the European Union referendum led to Twitter campaigns calling for a boycott of the chain, while Facebook pages for Wetherspoon's pubs have proven "a magnet for bad reviews".

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