ASUS & Flipkart Partner Up To Bring Zenfone Max Pro To India

Flipkart CEO Kalyan Krishnamurthy and Asus Tek Computer Inc CEO Jerry Shen

Flipkart CEO Kalyan Krishnamurthy and Asus Tek Computer Inc CEO Jerry Shen

Flipkart's CEO Kalyan Krishnamurthy and Ajay Veer Yadav, Head of smartphones took to the stage to make the announcements. Flipkart has joined hands with Taiwanese smartphone manufacturer Asus to co-create products and bring the latest technology suitable for Indian needs.

Flipkart will be the primary sales channel for all Asus smartphones. The e-tailer aims to own 25% of smartphone sales in India by 2020.

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This is not the first time that Asus and Flipkart are working together. This will start with selling Asus Zenfone Max Pro M1.

Walmart has completed its due diligence on Flipkart and has made a proposal to buy 51 percent or more of the Indian company for between $10 billion to $12 billion. However, we are expecting that the Zenfone Max Pro might feature an FHD+ 18:9 aspect ratio display, Android 8.0 Oreo, dual rear cameras, and a huge battery. But some recent leaks reveal that it is powered by the Snapdragon 636 chipset, a slightly less powerful version of the Snapdragon 660. Asus Zenfone Max Pro comes with 3GB of RAM and 32GB of expandable storage. In case of ASUS, it still needs to come a long way to compete with the likes of Xiaomi and Huawei after it manages to even get back up after the recent success of Vivo and Oppo.

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Here are the highlights from Flipkart's announcement. As such, the partnership between Walmart and Flipkart already seems like a match made in heaven. The first product under the partnership is going to be Zenfone Max Pro. The mid-end smartphone will launch on Flipkart on April 23. But there will be a new product soon.

Investors in the Bengaluru-based company, including New York-based investment firm Tiger Global Management, South African media conglomerate Naspers, venture capital firm Accel and China's Tencent Holdings, have agreed to sell their stakes to Walmart.

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The ZenFone Max Pro will go on sale in India on April 23 at 12.30 pm, and, will be sold exclusively through Flipkart. He says Flipkart is providing phones across all price points. However, regulatory hassles may play party pooper here - after all, given the dominant market share the two entities have in the ecommerce space, any Flipkart-Amazon deal is sure to face close scrutiny of the Competition Commission of India.

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