US Reps. McKinley, Johnson Blast Facebook CEO Over Ads

Even though Facebook pretends to give you the control over what you "Like" or "Follow", in reality, they're denying you the chance to ever see posts from those pages.

"It's an arms race and I think we're making ground", he said. We use the data that people put into the system in order to make them more relevant.

The announcement came from Facebook's boss Mark Zuckerberg as he answered questions in front of the US Senate's Judiciary and Commerce Committees yesterday.

Democratic Representative Debbie Dingell said Facebook used computer code embedded in websites to gather dossiers on virtually everyone online, whether they like it or not. "If I'm upset with Facebook, what's the equivalent product that I can sign up for?"

Mr. Zuckerberg will most likely confront more questions about how the company can determine what type of content should be published on its site but not define itself as a media company.

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Dingell expressed frustration with Zuckerberg's frequent promises to get back to lawmakers later in writing.

When my colleague Sara Ashley O'Brien downloaded her 14-year Facebook history, she found that Facebook had access to a litany of details from her past, including the phone number of her late grandmother, who never used Facebook, and conversations with an ex whom she had unfriended.

The security reason: "It's to make sure people can't scrape public info from Facebook even when they're not logged in". However, Bloomberg points out that former Faecbook employee Antonio Garcia Martinez believes his explanation of the data use is incomplete.

Mark Zuckerberg's second day of congressional testimony didn't go quite as smoothly as his first.

He added that Facebook was working hard to change its own operations after the harvesting of users' private data.

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They began by expressing gratitude for all the support they've received in recent days and were happy that Zuckerberg admitted that Facebook made an "error" by cracking down on them.

Rep. David McKinley excoriated Zuckerberg and Facebook for "hurting people" by enabling the illegal sale of opioids on its platform. And the more data that Facebook collects allows you to better target ads to users or classes of users.

Facebook has regularly been accused of listening in on conversations using microphones on smartphones and then presenting ads related to recent conversations to its users. On Tuesday, he took questions for almost five hours in a US Senate hearing without making any further promises to support new legislation or change how the social network does business, foiling attempts by senators to pin him down. Shares in Facebook posted their biggest daily gain in almost two years on Tuesday, closing up 4.5 per cent.

"The Internet is growing in importance around the world in people's lives, and I think that it is inevitable that there will need to be some regulation", he told lawmakers.

The House committee Chairman Greg Walden told reporters he would discuss with his committee holding similar hearings with other technology chief executives. He did not name specific companies. "One is offering controls over - that we're doing".

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