Disney Creates New Business Unit Focused On OTT Offerings

Disney is ramping up its plans to challenge Netflix

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Kevin Mayer, who has recently served as chief strategy officer, working on the purchases of Pixar, Marvel, Lucasfilm and BamTech, a streaming-focused company, was named chairman of a new Disney division: Direct-to-Consumer and global. Disney chief strategy officer Kevin Mayer will lead the new group as chairman.

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The new division will oversee the company's worldwide media businesses along with Disney's streaming service that is scheduled to be introduced in late 2019 and will compete with Netflix, offering exclusive access to Disney, Pixar, Marvel and Lucasfilm productions.

The restructuring marks a change for Hulu, which was previously reported as part of Disney's media networks segment as equity in the income of investees.

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The Walt Disney Company unveiled a sweeping reorganization on Wednesday, promoting a pair of executives and preparing the entertainment conglomerate for the eventual integration of assets from 21st Century Fox. Management of global advertising sales for Disney's media properties-including ESPN, ABC, Freeform and the Disney Channels-will move from Media Networks to the new segment.

The new Direct-to-Consumer and global merges international media operations along with technology and direct services into a single worldwide business.

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As part of the reorganization, Disney also combined its theme park and consumer products divisions into a single unit, while maintaining the Media Networks and Studio Entertainment divisions.

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