The company will be offering three free rides worth up to $25 each to passengers, and bonus rates for drivers for the first 30 days of operation.
After Perth, homegrown cab hailing firm Ola has started its operations in Sydney, Australia. "Customers can download the Ola app, register for an account and book their rides", the city-based ride-sharing platform said in a statement here. Drivers have also been invited to sign up to drive in Melbourne, but it is unknown when the company will unveil its offerings there.
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The SoftBank-backed Ola has launched its services in Perth in February. New kid on the block Ola arrives around a year after Uber's reputation began taking hit after hit, with reported culture problems, including sexism and harassment, throughout the company. Ola said, since the launch in Perth, the service has received over 7,000 registrations from driver-partners.
"Ola's focus is on investing in driver-partners and supporting them with new technology, training, and ways to increase earnings", Ola said.
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Interestingly, Uber, the biggest rival of Ola in India, already has a strong presence in Australia and it now operates in Sydney, Melbourne, Brisbane, Adelaide, Perth, and Canberra.
Founded in 2011, Ola has been competing against Uber in the Indian ride-sharing market. "Rides can also be booked to and from Sydney Airport, for drop off and pick up in the designated ridesharing area". US-based Uber, which counts as one of the world's most valued startups, runs on-demand food delivery app UberEATs in select Indian cities.
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Chandra Nath, vice president, head of worldwide, Ola said, "We are excited to officially start operating on the east coast with the launch in Sydney".