Craig Mack dead: 'Flava in Ya Ear' rapper dies at 46

Rapper and Diddy protege Craig Mack dies at 46

Craig Mack Dead: Bad Boy Records Rapper Dies, Aged 46

Craig is best known for his 1994 hit, "Flava in Ya Ear", and he was signed to Diddy's Bad Boy Entertainment label, like so many great artists of his time. Rapper Biz Markie, Funkmaster Flex, and DJ Scratch - who were all close friends of Mack - took to social media to confirm Mack's passing.

The rapper died on Monday, March 12 of heart failure at a hospital near his home in SC, reported the New York Daily News.

Rapper Craig Mack, who was prominent on Diddy's Bad Boy label in the 90s, is dead at the age of 46. It was on the remix where Notorious B.I.G. first made his breakout appearance into mainstream media. Mack's debut album, Project: Funk Da World, was released in 1994.

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The rapper's follow-up album "Operation: Get Down", released by Street Life records in 1995 was unable to spawn a single anywhere near to the success of "Flava In Ya Ear". Mack declined the offer due to his religious beliefs.

Born in Queens, New York, Craig Mack would later leave NY and rap music in exchange for the South.

"I just got a disturbing phone call. He just reached out a couple of weeks ago for me to speak on his documentary about his life", he shared. Because Craig was my rodie on tour.

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After a sophomore album in 1997 generated little publicity, Mack faded from the music scene and ultimately retired from rapping. "He was prepared for whatever comes, to go home to the Lord", the producer admitted.

Rapper Biz Markie also paid tribute, saying: "He had two ideal singles and the platonic rap remix".

Mack is survived by a wife and two children. "He wasn't scared. He was ready".

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Referencing the lyrics of Flava In Ya Ear, he added: "May he kick that ol' robotic, futuristic, George Jetson insane [expletive] in the infinite".

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