Apple Music hits 38 million paid subscribers

Smart speakers are music streaming’s new battleground

Spotify launched in South Africa

Spotify Premium - R59.99 per month.

Apple announced today that it now has 38 million paying subscribers for its streaming music app, Apple Music.

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Apple is now in battle with music streaming services from tech giants like Inc and Google as well as other dominant streaming music services like Spotify. The company revolutionized the music industry with its iPod and iTunes products although as consumer trends shifted towards streaming and Apple fell further behind, most realized it was just a matter of time before Apple offered such a service.

The service now has more than 159 million active users, in over 60 countries (most of Europe, most of the Americas, Australia, New Zealand, and parts of Asia). Amazon offers its service to members who already pay for its Prime membership, which includes shipping, video content and other benefits, for US$7.99 per month. The premium service will be priced at $6 (NIS 19.9) per month and include tracks by local and global artists as well as playlists compiled by local radio stations and celebrities.

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The premium subscription lets users play music ad -free as well as download up to 3333 songs offline on up to three devices to listen to when they don't want to use data to stream.

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