Apple is buying Texture, the 'Netflix for magazines'

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Apple's senior vice president of Internet Software and Services Eddy CueApple

First introduced as Next Issue in 2010, Texture now offers subscriptions to over 200 magazines for one monthly price.

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"We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users", Eddy Cue, Apple's senior vice president of software and services, said in a statement.

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Apple (NASDAQ:AAPL) acquires digital magazine subscription app Texture for undisclosed terms. Its current owners include Condé Nast, Hearst, Meredith, Rogers Media and KKR. In 2016, Texture was chosen by the App Store editorial team for the annual Best Of selections, which celebrate the most innovative apps and games for iOS users. Subscriptions start at $7.99 per month. There's no word in Apple's press release regarding whether Texture's existing app will shut down or continue running as-is. At that point, we'll find out whether Texture will remain an option for Android and Fire tablet users. Individual subscriptions to publications like The Washington Post are now available inside News, but this acquisition creates the potential for an official Apple service, similar to Apple Music, that bundles together the various magazine articles included in Texture.

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Of course, the question now is what Apple will do about Texture's other apps.

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