AMERICA's Doctor Who debuted a new look today, as Thirteenth Doctor Jodie Whittaker revealed the series' new logo at BBC Worldwide's annual showcase event in Liverpool. As the series embarks on a new path with star Jodie Whittaker, the first female actress to embody the role of The Doctor in the series' 55-year history, the poster and this new logo let us know that Doctor Who is embarking on a new chapter.
The logo launched with a 10-second animation which features the TARDIS blazing a trail through the logo. Now, one of the first new pieces of change we've gotten visually is a new logo, which BBC America shared on Twitter, both as a short video vignette, and as a mega-awesome new poster.
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"The Doctor Who logo and insignia are the quintessential signifier for the brand", said Rafaela Perera, executive creative director at BBC Worldwide.
And even if it's a pure coincidence that wasn't intentionally included by designers Little Hawk, it already has us searching for other intriguing secrets within the logo. Are scientific symbols hidden amongst the lines?
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We got a new logo following David Tennant and Matt Smith, so it's no huge surprise the Jodie Whittaker era is getting one, but what is surprising is the simplicity of it.
We're sure that dedicated Whovians will soon find the truth, even if that truth is that this is just a nice new font that we've spent WAY too long over-analysing.
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