YouTube TV adds Turner networks, boosts price to $40

Image youtube

Image youtube

It is also adding NBA TV, the league's 24-hour network, and MLB Network owned by Major League Baseball.

Google announced its cord-cutting YouTube TV service in March 2017, and the service went live in April with about 40 channels and a monthly cost of $35. NBA TV and MLB Network will become part of the base package, with NBA League Pass and MLB.TV on their way for an additional cost. That's a $5 hike compared to the current price of $35.

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The service is also expanding to new areas, to cover what it clams is 85 percent of USA households.

In a welcome move to cord cutters, starting February 14, YouTube TV users will be able to stream TNT, Adult Swim, TBS, CNN, Cartoon Network, truTV, and Turner Classic Movies, in addition to key existing channels like ESPN, ABC, USA, FX, Fox News, E! and the CW among others. On March 13, if you sign-up for YouTube TV, you'll pay $40 per month. Ninety-six percent of YouTube TV's ads on television so far this year have appeared during sports programming, including the Super Bowl, according to iSpot.tv, which tracks TV ads.

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YouTube TV's skinny bundle is adding a key draw, and beefing up its pricing as well.

Good news and bad news, cord-cutters: YouTube TV is filling in several of the most noticeable gaps in its channel lineup, but such a shift will also come with a significant price hike. Google is expanding its offering at a time when a growing number of competing services, such as Dish Network Corp's Sling TV, AT&T's DirectTV Now and Hulu, are vying to win over the growing number of viewers who are cancelling their cable subscriptions to watch their favorite shows online.

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YouTube TV is one of at least half a dozen services offering consumers a smaller selection of channels than they get in traditional cable and satellite packages for less money and with additional features.

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