Snapchat just did something insane. It beat expectations

Evan Spiegel

Snap CEO Evan

While Snapchat has always been considered popular among younger users, the service must prove it can also appeal to users in older demographics in order to drive further growth and appease advertisers looking to reach users with more spending power.

The bulk of Snapchat's revenue comes from advertising, with ads displayed within the apps stories format.

Snapchat's daily active users rose to 187 million in the quarter that ended December 31 from 178 million in the third quarter, beating analysts' average expectation of 184.2 million users, according to financial data and analytics firm FactSet.

Revenues were $824m, up 104 per cent from a year ago.

Chief Executive Evan Spiegel credited improvements to the version of Snapchat that runs on Android phones, saying the retention rate of new Android users rose by almost 20 per cent compared to a year earlier.

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While Snap Ads generate the most revenue in total, Snapchat's Sponsored Lenses and Sponsored Filters - collectively called its Creative Tools - rake in more money per ad.

Despite a tough start with its redesign, Snapchat investors are confident it can fight back against its number one competitor- Instagram. Prudential Financial Inc. lifted its holdings in shares of Snap by 41.2% during the 2nd quarter.

Looking ahead to this year, Snap is predicted to generate $1.47bn in worldwide ad revenue - up considerably on the $825m achieved in 2017 - according to eMarketer estimates.

The company also provides a suite of content tools for partners to build, edit, and publish snaps and attachments based on editorial content; and Spectacles, which are sunglasses that capture video from a human perspective.

Average revenue per user was $1.53 in the fourth quarter, a 46% increase year over year, demonstrating that its strategy to boost revenue with the new structure is paying off. That's right - they think these 10 stocks are even better buys.

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"It's in line with overall growth in online advertising spending, and specifically social advertising, we're seeing", Liu said in a phone interview. It will take Snap some time to get there, but I don't think a 25% operating margin is out of the question by 2023. Snap traded up $6.69 for the day and closed at $20.75Specifically, VP Steven Michael Horowitz sold 286,332 shares of the firm's stock in a transaction that occurred on Thursday, November 16th. The company's stock shot up by more than 27 percent in after-hours trading. However, after adjustments are made earnings came in at $0.13 per share.

Stifel has a Hold rating with a $13 price target.

More brands seem to have warmed up to the social media platform since it launched pixel tracking in November to measure smartphone users' actions after seeing an ad, giving marketers stronger first-party measurement options.

Stocks for Snap, Inc., the parent company of Snapchat, increased 20 percent Tuesday after fourth-quarter results exceeded Wall Street expectations for the first time.

Still, Snap has a long way to go in its turnaround.

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