Super Bowl LII location, frigid temps complicate security efforts

Super Bowl LII location, frigid temps complicate security efforts

Super Bowl LII location, frigid temps complicate security efforts

Super Bowl LII is this Sunday (2/4) at Minneapolis' U.S. Bank Stadium, and it's airing live on NBC and streaming on the NBC app. Kickoff is at 6:30 PM Eastern.

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"We are absolutely ready for anything that may come our way", Minneapolis Police Commander Scott Gerlicher, whose department is overseeing security, told a news conference on Wednesday.

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Whether the Philadelphia Eagles can beat the New England Patriots is only one of the questions surrounding Super Bowl LII as the National Football League struggles with declining ratings, player protests and fan outrage. A concert featuring Sheila E., Morris Day and The Time, and The Revolution drew thousands of fans on Monday.

Player protests during the national anthem have polarized the NFL, its fans and the country, and concussions have become an unavoidable threat to the sport's future.

When the Philadelphia Eagles face off against the New England Patriots at Super Bowl LII, temperatures outside the stadium could make Minneapolis the coldest host city ever for the big game. "At 3 o'clock, we could hear the plane, military, go by", said Steelers fan Sam Sigleman. "The NFL's television ratings are down 10 percent on the season, and the conference championship games had the lowest combined viewership in nine years". But people will see more security.

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The lowest-rated non-game ad past year belonged to KFC, a subsidiary of YUM! Brands. In the week after Super Bowl LI, stock prices for YUM! went up $1.70, and YUM! beat earnings expectations in each of the first three quarters of 2017.

Some companies are also finding ways this year to capitalize on the Super Bowl without spending their money on TV. Last year, the operation seized more than 260,000 counterfeit sports goods, worth an estimated $20 million. "We are looking at social media".

It's simple. The NFL's marquee event is TV's biggest game in town, and nothing else even comes close. "Because of where we are as a world right now and as a society, security is a must and I think obviously it's been an emphasis", he said.

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