Peugeot CEO: UK plants uncompetitive, open to S. America alliance

Peugeot CEO: UK plants uncompetitive, open to S. America alliance

Peugeot CEO: UK plants uncompetitive, open to S. America alliance

Tavares said all models from each of PSA's five brands will offer an array of power systems including at least one electric vehicle.

European automaker PSA Peugeot Citroen plans to offer electric and hybrid electric powertrain options for all of its vehicles by 2025, according to CEO Carlos Tavares.

The company blames its departure from the U.S. market - in addition to Japanese competition - on shifting customer tastes, so it makes sense that its re-entry bid comes with a focus on future-proofing.

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By 2023, PSA wants to have electrified 86 percent of its core models. Tavares and a company spokesman clarified that electrification will be an option on all the automaker's vehicles by that time.

Last year, Tavares acquired GM's European Opel operation after GM chose to divest the money-losing operation. Tackling the USA market will be taken at a slow pace, as the company plans to enter with a ride service first, before it begins to sell cars to customers.

Tavares said that by 2030, 80% of Peugeot's vehicles would offer an auto pilot function under certain limited condition, as well as 10% would have autonomous driving capabilities.

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Tavares on Wednesday outlined a three-step process for re-establishing Peugeot in the US market, the world's second largest, and compete on GM's home turf.

Tavares wouldn't say exactly when the company that makes Peugeot and Citroen vehicles will come to the US or which brand it will offer.

Next, Tavares said, will come ride services using Peugeot cars. Next, he said will come their ride services that will use Peugeot vehicles and the third step will be to sell their vehicles in the US that will be designed by the former engineers at Opel that worked for General Motors.

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Tavares also sidestepped a question from Crain Communications group publisher KC Crain about whether he would be interested in acquiring brands from Fiat Chrysler Automobiles NV.

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