App Annie also said consumers used apps for almost three hours per day on average a year ago, marking a 30 percent growth in time spent from 2015. Downloads in India have increased 215 percent over the last two years, compared to a five percent decrease in the US. This has made the country overtake the USA and become the top second country by downloads. The app in question, which is called Wehe and was created by Northeastern University researcher David Coffnes, is designed to measure download speeds from a group of seven popular mobile-based services, including YouTube, Amazon, NBCSports, Netflix, Skype, Spotify, and Vimeo. The App Store Preview Web interface has essentially been revamped and it comes with prominent large icons, larger preview images, and a clean page layout.
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App Annie's findings indicate that the app economy continues to thrive, especially as emerging markets like China, India and Brazil show brisk growth in smartphone adoption. Just in the fourth quarter in 2017, Chinese app users are found to have spent over 200 billion hours in apps across Apple App Store, Google Play, and third-party Android stores.
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As apps become more sophisticated and smartphones reach near saturation in mature markets, apps are becoming central to many consumers' lives for navigation, entertainment, messaging, news and work-related media. Indian users, on the other hand, are reported to have spent nearly 50 billion hours in apps during the same time frame. Furthermore, $1 out of every $4 generated from app stores, in-app ads, and mobile commerce was generated in the Chinese market. "In response, app marketing, particularly app store optimisation and paid user acquisition, has become increasingly critical for those looking to stand out", the company added.
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