"Rob Gronkowski records a PSA to warn people not to eat laundry detergent" is a sentence I never thought I would write, but it's 2018 and seemingly any outrageous thing is possible now so here we are.
What started as a silly internet meme has morphed into the #TidePodChallenge - a dare that challenges people to eat laundry detergent pods.
All of this is to say, please don't eat a Tide Pod.
In the video, Tide, asks, "Hey Gronk, is eating Tide Pods ever a good idea?"
The outspoken Patriots tight end has been a sponsor of P&G since at least earl 2017, when he appeared in a Super Bowl ad for Tide.
Primarily seen on social media sites like Facebook, YouTube and Twitter, the "Tide Pod Challenge" has rapidly grown as the latest fad among teens and young adults looking for an easy way to get views.
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In recent weeks, there has been a trend of people doing the "Tide pod challenge" where people record themselves eating a Tide pod even though it's filled with laundry detergent and can be incredibly harmful as well as send you to the emergency room.
Even if people aren't really eating Tide Pods on objective, Tide knows that some day, this meme-turned-DIY-recipe of a laundry pod could become somewhat of a PR nightmare should a bunch of tweens decide that, hey, they really want to show how cool they are by seeing who can eat the most Tide Pods.
All kidding aside about the Gronkowski video, the trend alarms public health officials.
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"Swallowing even a small amount of the highly-concentrated detergent found in pods can cause diarrhea and vomiting".
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