NBC nearly sold out on ads for Super Bowl

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Producer, Fred Gaudelli and sportscaster Al Micheals of NBC Sports talked to a TV Critics group on Tuesday.

If there are player protests during the Super Bowl in Minneapolis next month, NBC says it won't cover them up to keep advertisers happy.

The day's take is expected to be around $500 million, Lovinger said during a conference call on Thursday. Each is priced at $5 million; the network expects a total of $500 million in revenue from the sales. The Olympic Winter Games will be held from February 9-25 in Pyeongchang, South Korea.

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NBC said it has fewer than 10 spots left to sell in game, and its pre-game and post-game shows are almost sold out as well, as is the post-Super Bowl broadcast of the hit show This is Us.

"If there are players who choose to kneel, they will be shown live", he said. "Potential protesters will have an opportunity to make a statement in front of a massive audience, as 112.2 million people watched Super Bowl LI last season - the fifth most-watched program in television history".

The ad-sales honcho - concerns that dogged regular-season play - wouldn't hamper the big game. In 2017, viewership dropped nearly 10 percent to 14.9 million viewers, according to Nielsen.

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So what if such protests - namely kneeling - were to surface at the Super Bowl?

In a gesture initiated in the 2016 season by then-San Francisco 49ers quarterback Colin Kaepernick, several National Football League players have routinely "taken one knee" during the playing of the anthem.

The anthem protest conversation reached new heights following Donald Trump's comments and tweets demanding that teams remove any players who choose to kneel.

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"All we have seen is enthusiasm for the Super Bowl", he said.

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