LG to stop releasing phones on a set yearly schedule

LG changing strategy in a bid to turn smartphone fortunes around will release new models

LG breaking from annual smartphone launch cycle, releasing more variants

Therefore, it's safe to say LG will no longer be releasing phones alongside the likes of other companies like Moto, Samsung, and HTC.

LG Electronics Vice Chairman and CEO Cho Seong-jin sat down at CES yesterday to discuss, among other things, LG's future mobile strategy (via The Korea Herald); specifically, when it would reveal its next flagship.

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He made the comment during a press conference at CES in Las Vegas while responding to a query on when the G7 will be released. Jo also said that there are plans for keeping high-end smartphones in vogue for longer by using different methods such as releasing more variants of said models. Changing the strategy will "retain a good platform for a long time and concerns rise over the supply of lithium materials" as deemed important by the company. Its mobile division lost money for 11 fiscal quarters in a row, which is it's looking to change course.

LG's mobile division has continued to bleed hundreds of millions of dollars quarter after quarter.

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Analyst Park Won-jae of Mirae Asset Daewoo Securities predicted LG's smartphone business would once again fail to make a turnaround this year, although it would further reduce its losses to 184.7 billion won this year. Last year, LG did well on the budget phone category but not on the flagship category.

Many technologies are needed for robots and LG can not do all that alone, he said. After all, it has been available South Korea since last June but has yet to leave the comforts of LG's home country.

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