Would a new can design and flavors like "Feisty Cherry" or "Twisted Mango" convince you to drink Diet Coke?
Asked about this, a Coca-Cola spokesperson told just-drinks that the company is adopting the One Brand plan in the U.S. for regular, Zero and Life but not for Diet Coke because it "has such a large and loyal fan-base".
Coca-Cola has introduced new packaging and four new fruit-flavored drinks to its Diet-Coke brand, to attract a new generation of drinkers.
Coca-Cola said the new slim 12-ounce cans are the same ones used for its Dasani sparkling water.
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Per Wednesday's release, Diet Coke will debut its new flavors and latest can design in stores this month.
Sure, Diet Coke's great, but what if we had it in a bunch of flavours aimed specifially at millennials? The company spent two years on the makeover and tested more than 30 flavors before settling on the four.
According to Coca-Cola, the new products will be introduced to US stores this month and will be in distribution in the worldwide market in February. "Other markets around the world are exploring future plans for the brand, or have already adopted "One Brand" packaging for Diet Coke within the Coca-Cola trademark", it said this week.
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The new range is only available in the United States and while Coca-Cola "never says never", AdNews understands there are no plans to bring the new look and flavours Down Under.
"Because every good icon knows that evolution is everything", Diet Coke said in a statement. Coca-Cola CEO James Quincey said in July a year ago that the Coke Zero rebrand accelerated global volumes growth for the line from mid-single digits to somewhere in the teens.
Anchored by the brand's iconic silver color, the new look-and-feel has a simplified color palette focused on silver and red with accents of bold color to represent the new flavors. "We set out to demonstrate progressive change and innovation with a look that would appeal to a consumer seeking bolder flavors, but without alienating the loyal Diet Coke fan base".
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