Facebook is now running a test that lets Instagram users post their stories directly to WhatsApp as a WhatsApp status. Very soon, you will be able to share the Insta stories on WhatsApp as well - which will appear on the status bar - and disappear after 24 hours. An Instagram Story posted as a WhatsApp Status also becomes encrypted like the rest of WhatsApp.
According to a Brazilian blog, Instagram is testing a way through which its users can directly post their Stories on WhatsApp.
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Facebook has already made a change that will allow you to post a story directly to the site - with this change just the latest in improving flexibility.
Facebook CEO Mark Zuckerberg recently announced that both Instagram Stories and WhatsApp Status have around 300 million daily active users now and the number is only on the rise. To prevent this, Facebook is working on a way of effectively deduping content so that users won't be annoyed by seeing the same post on multiple platforms. Now with the feature of sharing Instagram stories as WhatsApp status, it will give users the convenience of a better multi-platform connectivity.
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WhatsApp now has over 200 monthly active users in India. Users get an option to tap to share to WhatsApp from the Instagram sharing screen, but they still have to press "send" in WhatsApp to post the story.
Previously, Instagram rolls out a new feature that allows users to follow hashtags.it is easier to stay connected with the interests, hobbies, passions and communities the person care about. These posts show up in your timeline, but they're not from people that you now follow. Would you like to have a feature on Instagram which would let you post Instagram Stories directly on WhatsApp as a WhatsApp Status? The other reason could be to increase the usage of WhatsApp Status. Facebook could also use the feature as a means to have people use WhatsApp Status more. This new feature could be helpful to encourage users from a different demographic to contribute their perspective adding more diversity to the story.
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Altogether all this will help Facebook to grow, it's for overall engagement and traffic footprint.