Samsung Electronics unveils driverless vehicle parts, infotainment platform

A representative of Samsung SDS is introducing 'NEXShop,' a retail solution that the company is co-marketing with Harman during the Harman Showcase at the CES 2018 in Las Vegas of the US

Samsung Electronics unveils driverless vehicle parts, infotainment platform

In addition, bringing together HARMAN's iconic audio brands and capabilities paired with Samsung's leading display technologies will deliver enhanced audio and video experiences to consumers and professional end markets. "Building an autonomous platform requires close collaboration across industry, as one company can not deliver on this enormous opportunity alone". This technology is incorporated into the DRVLINE platform.

It only takes a brief glimpse at the news coming out of CES 2018 to see how the automotive industry is now easily one of the fastest-growing segments of the technology market, and that's because automakers are looking to add more and more autonomous features as the race to put driverless cars on the road intensifies. Auto makers can collaborate with Samsung and Harman in customizing or enhancing individual components and technologies for their upcoming models. The challenge is simple too big and too complex. Essentially the platform lets OEMs work towards future Level 5 autonomy. Samsung's and HARMAN's leadership in these spaces perfectly positions Samsung to be the preferred partner to our OEM customers. The platform leverages Samsung's expertise in electronics, IoT, and embedded systems, including "in-car compute for Levels 3, 4, and 5 automation". The brand-new ADAS forward-facing camera system is engineered to meet the New Car Assessment Program (NCAP) standards.

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Samsung also showcased a "digital cockpit" that allows drivers to personalize cars even if they do not own them as it pulls users' profile from their mobile devices and cloud. These include lane departure warning, forward collision warning, pedestrian detection, and automatic emergency braking. The platform offers an in-car screen that can display vital vehicle information and features.

The digital cockpit is made up of a number of OLED and QLED displays it also comes with a number of different buttons than can be individually configured to display different content.

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And to bring everything together Samsung and Harman are spearheading a new 5G-capable telematics system for cars, capable of giving 1Gbps connectivity to all the instruments of your auto. And the fact it set up a strategic business unit for autonomous and advanced driver assistance technologies, along with a $300 million fund for investing in automotive startups and technology, shows just how serious it is about this burgeoning sector.

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