Osteria Gucci: Inside Guccia's new restaurant in Florence

Gucci Garden in Florence

Osteria Gucci: Inside Guccia's new restaurant in Florence

Italy's celebrated chef Massimo Bottura has opened the doors to his newest restaurant at the long-awaited Gucci Garden museum, which marries both haute couture and haute cuisine in a single historic space in Florence.

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Gucci is getting into experiential retail. Under the eye of creative director Alessandro Michele, the Italian fashion house has once again found its footing to become one of the most talked about brands in fashion today.

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Gucci Garden in the Palazzo della Mercanzia. Michele said in a statement, "The garden is real, but it belongs above all to the mind, populated with plants and animals: like the snake, which slips in everywhere, and in a sense, symbolizes a perpetual beginning and a perpetual return". The chef is Massimo Bottura, the Modena-based proprietor of three-Michelin-starred Osteria Francescana, in 2016 named the best restaurant in the world. For the junk food addicts, Gucci Osteria also includes creative interpretations of hot dogs and burgers and a selection of global cuisine-Peruvian tostadas and pork belly buns being the stars of the show. "The past is very much part of the present at Gucci", the galleria's curator Maria Luisa Frisa told us, "which is perfectly in keeping with Alessandro's idea of the brand, and indeed his attitude to Florence, Gucci's home, which he sees as a city where history is still vibrantly alive".

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As for the exhibition, that includes a cinema room and market-style boutique which is selling one-of-a-kind items - the ideal space for recovering from your food coma. The second floor contains the two-room DE RERUM NATURA and EPHEMERA. The gallery will also include sections examining the evolution of the Gucci logo over the years, iconic pieces produced by the fashion house, and a 30-seat auditorium.

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