Pepsi will also present a series of pop-up exhibits in the U.S. throughout the year featuring pop-culture milestones in Pepsi history, guiding fans through the evolution of how Pepsi's history has connected with people over generations, kicking off at the Super Bowl with the presentation of the 2017 Pepsi NFL Rookie of the Year award.
"It was one of those moments in my career that when I walked down the street, people were like, 'Pepsi!' Or I'd be at a bar and people would send me over a Pepsi", Crawford remembered about the original and the massive impact it had.
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The legendary supermodel has re-created her iconic 1992 Super Bowl commercial for Pepsi - and this time she brought along her handsome 18-year-old son, Presley Walker Gerber.
"Since our brand was founded more than a century ago, Pepsi has stood for a youthful spirit and the choice of a new generation", said Chad Stubbs, VP-Marketing for the Pepsi trademark in North America, in the news release.
The new Super Bowl ad, called "This Is The Pepsi", is part of the company's "Pepsi Generation" campaign celebrating all of its pop culture highlights over the past 120 years.
Brand Pepsi has always been a fixture of the Super Bowl, and viewers have come to expect memorable ads from the company.
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The "Pepsi Generations" campaign also will include nostalgic pop-up exhibitions throughout the USA meant to celebrate the brand's (less controversial) "pop-culture milestones in Pepsi history". Similar to the first Pepsi Stuff campaign, fans can earn points to redeem for items like vintage T-shirts, LED signs and coolers.
Photographed by fashion great Mario Testino, the effort features the 40-something Moss with the 20-something Hadid together for the first time, in an ad campaign it says emphasizes the luxury shoe brand's multi-generational appeal. Pepsi Generations Live pop-up exhibits will guide fans through the evolution of how Pepsi's history has connected with people over generations. New Pepsi Stuff prizes will be released throughout the year.
Cindy Crawford will be back for Super Bowl 52.
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