Instagram Direct is Becoming its Own App

Kevin Systrom

Instagram is reportedly separating Direct messages into its own separate, Snapchat-like app

The Direct messaging system that was upgraded to replicate Snapchat functionality just earlier this year may become a standalone app supposed to offer you a Snapchat like chatting system that won't interfere with the main objective of Instagram.

The trial launched today (7 December) in Italy, Portugal, Chile, Israel, Turkey and Uruguay. Once installed on a smartphone, the inbox in Instagram disappears and can then only be accessed from the Direct app.

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"We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that", Hemal Shah, an Instagram product manager, told the Verge. Direct comes with three sections: the inbox, the camera and the profile screen. Opening the app, you will see camera similar to Snapchat. And if anyone should know how to create a massively popular messaging app, it is Facebook, Instagram's parent company, and owner of both Facebook Messenger and WhatsApp.

Opening Direct would directly be taking you to the camera to persuade one in making and sharing content.

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While having to use two apps to enjoy the full Instagram experience will undoubtedly upset many users, at least Instagram makes it easy to go back and forth. Direct is a new Instagram companion app to send and receive messages.

Remember how upset people were when Facebook started requiring everyone to install the separate Messenger app? In the same way, you can open or access Direct app from the main Instagram app.

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While you can check out Instagram Direct's app page on Google Play, you will most likely not be able to download it quite yet. When that happens, users can keep swiping right to open the main Instagram app. This offered package is much better than the previous one, Facebook Chat. Now it has over 1.3 billion. If Instagram decides to release Direct globally, it could become the next big private messaging platform right next to Facebook's Messenger.

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