Google Starts Blocking YouTube on Fire TV, Echo Show

In a statement aGoogle spokesperson said: "We've been trying to reach agreement with Amazon to give consumers access to each other's products and services".

The cold war between Google and Amazon appears to be heating up today. Amazon was able to bring back YouTube support several weeks ago with a workaround that just loaded the web versions of videos, but now Google is done playing around. YouTube states that it has tried to reach an agreement with Amazon and is simply looking for an even exchange of support for each others' products.

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Engadget added that, according to its own unnamed source, Google reportedly didn't like Amazon's YouTube workarounds, which may not allow for the collection of ad revenues that Google gets from those videos.

Google and Amazon have reached another roadblock in their continued beef, as YouTube will no longer be available on both the recently-launched Echo Show as well as from Fire TV smart television devices. Google also left the Fire TV off the list of streaming players to be supported by YouTube TV in what is likely a continuation of their fight with Amazon.

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Fire TV owners, I hope you don't enjoy watching much YouTube, because the app is about to disappear from your device.

Google said it took action because Amazon doesn't carry Google hardware or let Google hardware stream Amazon Prime Video. Neither can its Chromecast video streaming device. Apparently, the two rivals have been in discussion for some time to resolve these many conflicts, but it looks like Amazon is standing firm on not selling products on its retail sites from direct rivals (that also includes the Apple TV set-top box).

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It's a continuation of the feud which started earlier this autumn over Amazon's alleged poor implementation of the app, which Google said was "creating a broken user experience". Blocking YouTube from the Echo Show, and especially the Fire TV products, makes all of them far less desirable compared to competitive products such as Roku, Chromecast, and Apple TV. In apparent response, Amazon stopped selling some products by Nest (an Alphabet company like Google).

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