Amazon Handmade goods available via Prime Now this Christmas

Etsy, Watch Out: Amazon Is Coming for You Next

Amazon launches Prime membership in Singapore amid SE Asia push; stops free shipping option

This marks the first time Amazon Handmade Sellers have been able to plug into Amazon's fastest delivery method that will be operational up to and including Christmas Eve.

He also said that the company is also taking into account what Singapore customers want.

Amazon.com Inc (NASDAQ:) on Wednesday launched its subscription-based Prime service in Singapore that provides access to fast shipping, streaming and gaming, intensifying competition with incumbent rival Alibaba-backed Lazada in Southeast Asia.

While free shipping and the ability to purchase worldwide goods at lower cost are Amazon's main draw for Singaporeans, it has upped its features to include streaming with the launch of Amazon Prime. Its service, which offers free two-hour delivery from its local warehouse with a minimum order of $40 between 10 am and 10 pm daily via the Prime Now app, will also be made exclusive for members. For that amount, members get to enjoy Prime Video, a membership with video game streaming platform Twitch, and unlimited free global shipping on orders above S$60 on the Prime Now mobile app.

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These services would be sought now that the American retailer has ended its Free AmazonGlobal Saver Shipping service to Singapore. For a limited time, customers can join Prime at an introductory promotional price of S$2.99 per month ahead of the S$8.99 monthly price.

"As a Singaporean myself, Prime's arrival to our tech-savvy city state brings me great pride", said Henry Low, Director of Operations, Prime Now, Amazon.

The catch here is that the worldwide range of over five million products is only available within the Prime Now app itself. They will also enjoy access to gaming benefits with Twitch Prime, at no additional cost.

While benefits are only restricted to the mobile app, Ghani said that more will be added in the future for Prime membership in Singapore.

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However, he encouraged "anyone living in Singapore to leverage the Prime membership package developed specifically for Singapore" and noted that Prime membership is country-specific and not transferable, which means that those with US Prime memberships can not convert them to local ones.

While existing Amazon Prime Video subscribers in Singapore will not be forced into joining Prime, it will no longer be available for subscription as a standalone service.

Everyone can try Prime for free just by signing up for its 30-day free trial on its website here. Since 2005, Prime has been focused on making customers' lives better every day.

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