This Is The New Lamborghini Urus SUV

Lamborghini drives into luxury utility vehicle niche with launch of Urus

Lamborghini Urus 2018 Finally Available for Purchase After Ten Years

Lamborghini unveiled the all-new Urus SUV on Monday in a presentation that could best be described as shambolic.

Prices for the Urus, excluding taxes, start at £131,500, with the first customers due to receive their vehicles by spring 2018. Direct competition for the Lamborghini Urus does not exist at the moment in the market, and the closest power SUV from BMW would be the X6 M.

Lamborghini described the Urus as "everything you'd expect from Lamborghini", noting that the V8 twin-turbo engine served to strike "the ideal balance between raw power and responsive agility".

It accelerates from 0-100 km an hour in 3.6 seconds, 0-200 km an hour in 12.8 seconds and reaches a top speed of 305 km/h. The standard model rolls on 21-inch rims and comes with adaptive air suspension and carbon ceramic brakes, as well as active roll stabilization. Therefore, Urus is definitely a family SUV.

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Inside, Lamborghini has installed heated electric sports seats in the front, while the rear bench can be folded down to extend the 616 litres of boot space further. "We are spot on time with the right product", he said. As has always been tradition at the automaker, the name Urus is derived from the world of bulls: Urus, also known as Aurochs, was one of the large, wild ancestors of today's domesticated cattle.

Between 1986 and 1993, Lamborghini built a 4×4 soberly baptized LM002.

According to IHS Markit, global sales for crossovers and SUVs have increased to 26.47 million units a year ago, from just 7.93 million units a decade earlier. The Urus will more than double the company's annual output of fewer than 3,500 units sold worldwide, according to Lamborghini.

"The Urus elevates the SUV to a level not previously possible, the Super SUV", said chief executive Stafano Domenicali.

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"We design experiences: Urus is one of them".

Super SUV and stonking performaner.

Inside the Urus develops into a luxury sports auto, with three-spoke steering wheel incorporating a vibration damper to enhance comfort and multifunction controls including the Lamborghini Infotainment System (LIS), vehicle set-up, media, telephone and navigation.

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