Retail Chain Target Opens Mobile Wallet for Apple, Android

Target Launches Wallet in the Target App: a Faster, Easier Way to Pay and Save - Target Corporate

Target launches Wallet to combine payment, coupons at checkout

In other words, Target is not the only retailer to have its own mobile payment system, but the retailer can now reap the benefits of having its own system.

Target Wallet is also somewhat restrictive in its payment options since payments can only be made using Target's own REDcard.

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"Wallet in the Target app makes checkout easier and faster than ever", said Mike McNamara, Target's chief information and digital officer.

Retailers such as Walmart, CVS and Starbucks launched their mobile wallet entries well before Target did, but the retailer is making similar arguments to try and woo shoppers to pay via mobile: Enjoy quicker checkout than paying via other methods, and combine mobile pay capabilities with rewards and deal offers. At check out, you simply open the Target app and scan the barcode in the Wallet section of the app. The feature is now available for both the iOS and Android versions of the Target app. Wallet uses a barcode scanned at check out that includes payment and applicable coupons. To use, customers have to add their REDcard debit or credit card and then - when they are done shopping and have reached the checkout - just present the barcode in the app for scanning.

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Target's decision to join the mobile wallet club is a good one, albeit a little later than some others. Wallet is now restricted to Target's REDcard credit card and debit card. Soon, you'll even be able to store and use Target gift cards via Wallet, too.

While Target continues to resist supporting Apple Pay in retail stores, despite an erroneous customer support tweet earlier this year, the company does support Apple's payment platform in-app for online orders.

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