Retail consultant Scott Kilmartin who received the e-mail told the publication there would be a "soft launch" of the massive USA e-tailer on Thursday ahead of its official one on Friday.
Consenus is, Amazon is prepared to make initial losses in a bid to quickly gain market share in Australia.
It's happening! Media reports are suggesting that Amazon are planning a "soft launch" into the Australian market and it will happen tomorrow (Thursday) afternoon.
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On Wednesday, technology website Lifehacker Australia published what it said was a screenshot of an email from Amazon to some Australian retailers registered to sell goods over its website, saying it would "start an internal testing phase with a small number of customers on Thursday 23 November".
Amazon looks set to open in Australia this week.
According to website Channel News, Amazon is planning to kick off its Australian assault by offering product at zero per cent margin as a marketing exercise, most likely until the New Year, with a target margin of 15 per cent going forward.
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"Let me tell you we are getting really, really close", Braeuniger told about 600 prospective product merchants at the event.
Which might prove interesting considering the structural differences the Australian market presents in comparison to that of the US, UK or Europe.
Likewise, founder of online retailer, Kogan, Ruslan Kogan, has previously dismissed concerns that Amazon's arrival might harm his business, which snapped up the online business of failed electronics retailer, Dick Smith, last year.
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