YouTube and Ticketmaster Partner to Sell Concert Tickets On Official Videos

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If the user finds a date and place they'd like to attend, a tap on said event will link the user to Ticketmaster's webpage where they can purchase a ticket or tickets for their enjoyment.

YouTube today announced a partnership with Ticketmaster that will see the Google-owned video network connecting fans with concert tickets and tour information directly on artists' YouTube video pages. The company also hints this is the first of other planned features focused on artist-to-fan connections, but it didn't detail those plans.

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YouTube and Ticketmaster are joining forces to make it even easier to snag tickets to shows of your favorite touring artists!

Currently, the new widget will only be available for artists who have Ticketmaster shows in North America, but YouTube plans on expanding it globally in the future.

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According to YouTube, the video platform will roll out the ticketing feature to all artists who have Ticketmaster shows in North America.

However, Ticketmaster's deal is not exclusive to YouTube - the company past year integrated with Spotify for ticket sales as well, and Ticketmaster sells through Facebook. Aside from YouTube, Ticketmaster's ticketing services have also been integrated with music streaming service Spotify and social media giant Facebook, as pointed out by TechCrunch. Spotify's integration with Ticketmaster works well because the former has the technical capabilities to segment the top 5% of fans and market presale tickets to them, with far above-average click-through rates. While checking out a music video on an official artist or VEVO channel, simply scroll down below the description to see where the given artist is playing next.

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In August, Taylor Swift released a new single on YouTube, "Look What You Made Me Do", which received 43.2 million views in its first 24 hours.

"YouTube's massive fan base paired with Ticketmaster's global roster of concerts and security of verified tickets means we can easily connect a fan's discovery of music on YouTube to their ability to purchase concert tickets".

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