Taylor Swift's 'Reputation' sells a million copies in four days

Reputation

PACKSHOTThe album is proving very popular globally

Reputation, which is the 27-year-old Swift's sixth studio album, is also her fourth to sell a million copies in a week.

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Various industry sources told Billboard recently that Swift's label, Big Machine Records, is projecting first week sales that may approach 2 million copies. Of course, there are still three days left in this sales week, so it seems possible, if not likely, that Reputation surpasses that 1.16 million figure. There's something interesting going on with Taylor Swift.

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The country singer turned pop star is the only artist to have four different albums sell more than a million copies in a week since Nielsen Music started tracking album sales in 1991. She's already passed up Ed Sheeran, whose newest album, ÷, sold 919,000 copies, for the top-selling album in the U.S. The last record to do so was Adele's "25" in 2015. One clever fan even wrapped a stuffed snake around her neck as she posed with her copy of Reputation, a winking reference to the insult Swift has reappropriated as her own symbol. Troy Carter, former manager of Lady Gaga who now works for Spotify in the role of global head of creator services, warned the decision to hold "Reputation" off streaming platforms would facilitate piracy. "It kind of sets the industry back a little bit".

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