Nintendo to Increase Switch Production

Nintendo to Increase Switch Production

Nintendo to Increase Switch Production

Currently, Nintendo's projections for the fiscal year are to sell 14 million Switch units, though the increased production of the system for next fiscal year could change depending on how well the system performs during the upcoming holiday season (and the Switch's first holiday season). That's more than predecessor Wii U sold in its entire life to date, but apparently even that torrent pace is too slow to meet the kind of future demand Nintendo is expecting.

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This graph shows post-release Nintendo Switch sellthrough trends for the North American market.

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In a Q&A Summary of Nintendo's Financial Results Briefing for the second half of this fiscal year (October 2017-March 2018), Nintendo Representative Director Tatsumi Kimishima explains that Nintendo originally planned to produce 10 million Switch units this fiscal year (April 2017-March 2018).

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Hopefully next year it's easier for gamers to buy a Switch. It is getting both strong first party and third party support. The Switch now has sold almost eight million units since its launch on March 3rd. The company believes it will ship another 9.1 million units by March 2018, which would put the total sales at 17 million within a year of launch. The recent launch of Super Mario Odyssey will certainly help Nintendo's efforts heading into the holiday season. The console is performing way better than the Wii U. Some analysts predict the Switch could ship more than 115 million in its lifetime. Nintendo's popular Switch console should be a hot commodity, and the company has vowed there will be no shortages could stymie shoppers.

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