Amazon will sell Echo, other electronic devices at Whole Foods stores

Amazon will sell Echo, other electronic devices at Whole Foods stores

New leadership delivered to AmazonFresh, Whole Foods

You may see more of Amazon inside Whole Foods soon: The online retailer, which has already been selling its voice-activated Echos at Whole Foods, will start to sell Kindles, Fire tablets and other Amazon devices at its grocery stores.

New Amazon pop-up stores, which will be staffed, are slated to open at Whole Foods Market stores in Chicago and in Rochester Hills, Mich., on Nov. 13; Davie, Fla., and Pasadena, Calif., on Nov. 14; and the new Union Station store in Denver on Nov. 15.

Amazon staff can assist customers as they try out the devices and learn about services like Prime and Prime Video at their Whole Foods location, the announcement said.

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TechCrunch reports that Amazon is set to expand that footprint by adding pop-up stores in select Whole Foods locations across the US, just in time for the holidays.

Starting the week leading up to Black Friday, Amazon will be offering a variety of deals, including $20 off the Echo Dot, $20 off the Amazon Echo, $30 off the Echo Plus, $30 off Kindle Paperwhite, $20 off the Amazon Cloud Cam, $20 off the Fire 7 tablet, and $30 off Fire HD 8 tablet.

But these Pop-Ups will do more than sell devices.

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In fact, The Wall Street Journal reports today that Amazon has re-orged with Prime Now, AmazonFresh, Amazon retail locations and Whole Foods all now reporting to Amazon veteran Steve Kessel. According to the report, Amazon's focus will be to reinvent consumers' shopping habits and soften the transition across the company's multiple platforms.

As such, with deals season about to go into full Black Friday overdrive, Amazon is getting ready to slash the prices of its own-brand gear in Whole Foods stores.

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