On Monday, M&S dropped their highly anticipated Christmas advert after teasing a Paddington Bear collaboration, with people rushing to compliment the company on their nostalgia-filled debut.
A third said: "That Paddington Christmas adverts so cute!"
This year's M&S ad, Paddington and the Christmas Visitor, is angling for a family market, and is a departure from last year's twist which featured a stylish, badass Mrs Claus played by Janet McAteer (and M&S's first increase in Christmas clothing sales for six years), and previous years which plumped for celebrities including Joanna Lumley and Stephen Fry.
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"In the M&S Christmas advert, it sounds like "santa" says "oh f**k you little bear", wrote another.
Mistaking a bearded burglar wearing a red coat and red stocking on his head for Santa, Paddington assists him in returning all of the stolen presents back to where they belong.
Another added: "I swear the burglar says "Fuck you little bear" to @paddingtonbear #f***thebear #lovethebear".
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Katy Phillips tweeted: "Uhhh, does anyone else hear "f*** you, little bear" on the M&S Christmas ad? But keep thinking he's saying "Oh f*** you little bear" everytime he hugs him?!#lovethebear". The ad ends with Paddington greeting reporters at his door after local news outlets heard that "Santa" was delivering gifts with an unexpected sidekick-the one and only Paddington Bear!
With the Christmas advert from John Lewis yet to be unveiled, Mr Weston said they are confident their offering will win the race between the retail giants.
However, M&S have hit out and argued that they haven't used inappropriate language on their national Christmas advert.
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