The iPhone 7 now costs $549 while the iPhone 8 starts at $699. The iPhone X, this year's flagship iPhone model, is scheduled to go on sale in early November.
Apple Inc's shares fell almost 3 percent on Thursday on signs of weak demand for the iPhone 8 that caused analysts and investors to question the company's staggered release strategy for its latest phones.
Verizon Communication Inc's Chief Financial Officer Matt Ellis said the number of third-quarter phone upgrades fell versus previous years, but that he expected an upgrade surge when the iPhone X is released.
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There are two key reasons for why iPhone 8 sales have been sluggish. More recently, word surfaced that Apple chose to cut iPhone 8 and iPhone 8 Plus production in half. "Inventory is a question mark in terms of what we will get".
Nonetheless, Apple will reportedly struggle to meet initial demand due to some early production problems associated with manufacturing components for the iPhone X's TrueDepth camera system. AT&T said their third-quarter handset upgrades were down 900,000 units compared to past year.
Apple no longer gives regular updates on sales numbers, but indications from supply channels, wireless carriers and analysts help shed light on demand.
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We knew that Apple was having trouble getting their Apple iPhone X out. The iPhone X will be released in November and while it's Apple's most expensive phone yet, it brings all the changes that people have been wanting to see.
The iPhone 8 and iPhone 8 Plus, released on September 22, arrived with just minor improvements over the iPhone 7 and iPhone 7 Plus. As far as typical iPhone launches are concerned, that's a paltry amount to say the least.
"They've always been able to use that as a lever to improve their profitability on the iPhone", Lam said.
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Really looking forward to getting out on track. "We had some issues with the helmet lifting up and trying to choke me", he said. I saw him two nights ago, I asked him for all the advice I could manage to get out of him regarding tyres.
Amid reports that iPhone 8 sales aren't exactly setting the world on fire, Roger Communications CEO Joe Natale intimated that iPhone 8 sales may be even lower than initially imagined.