Humble bundles itself off in surprise sale to IGN

Humble Bundle

Humble Bundle

IGN has officially acquired Humble Bundle, according to the company.

For over seven years, the independent retailer Humble Bundle has provided the chance for gamers to pick up various collections of games in the name of charity, with the company having announced a major acquisition under the wing of IGN.

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Humble Bundle is best known for selling indie games at pay-what-you-want prices with part of the proceeds going towards many different notable charities.

The press release states Humble will still operate independently of IGN, with no large changes to staff or business operations. "The idea is just to feed them with the resources they need to keep doing what they're doing".

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IGN executive VP Mitch Galbraith said the company doesn't plan on changing anything Humble Bundle or the Humble store is doing because "if it's not broken, don't fix it".

Graham stated, "We want to stick to the fundamentals in the short term". "Because of the shared vision and overlap of our customer bases, there's going to be a lot of opportunities". For those unfamiliar with Humble Bundle, it started as a semi-regular offering of bundles of indie games to raise money for charity. Given that the site will continue to raise money for charity, with added help from IGN, the move should be a good one for all concerned, especially the charities.

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The launch in 2015 of the "Humble Monthly Bundle" gave users who paid $12 a month a new set of games to download regularly; this was originally viewed with some skepticism, but seems to have panned out well, even if the main result is probably a deeply overpopulated Steam library.

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