Samsung reportedly prepping Bixby 2.0 announcement next week

A report coming out of South Korea has revealed that Samsung is all set to unveil the next version of its Bixby digital assistant on October 18. We can expect the virtual assistant to receive some major upgrades that will make it compete with others including Google's Assistant, Apple's Siri, Microsoft's Cortana, and Amazon's Alexa, which are already available in wide range of countries. Rhee played a big roll in the launch of Bixby, but also works in Samsung's mobile payment and mobile health categories, as well.

Today's report sure hammers home this idea that Bixby hasn't exactly been well-received.

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Samsung isn't ready to give up on its personal assistant, though, and it has doubled down on an effort to breathe new life into Bixby. Samsung is expected to announce the new version during the developer conference, a version that will "supplement the incomplete parts" of Bixby 1.0.

The Herald reports that Samsung has drawn in extra talent to boost the endeavour, with Samsung Research America's vice chief Chung Eui-suk now heading the service intelligence group in Korea, which is responsible for Bixby.

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Samsung may reportedly launch a new version of its Bixby digital assistant next week at the company's developer conference in San Francisco.

During the event, Samsung showcased some of the features of Bixby such as context aware interactions, recommendations, and integrations with native apps. What would you like to see in Bixby 2.0?

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