The animated sci-fi series, which has pulled in big ratings to become Adult Swim's top comedy, featured the sauce this year in Season 3. In fact, Rick & Morty fans are perhaps a little too excited about the show, as evidenced by some disastrous McDonald's mayhem this weekend.
In fact, the site set up to ostensibly inform fans of which McDonald's franchises would have the sauce was actually a list of locations participating in an October 7 poster giveaway - users navigated a series of drop-down menus to see if their city hosted one. Not all locations got the sauce.
His obsession, naturally, spilled over into real life.
After fans of the breakout Adult Swim hit show "Rick and Morty" flocked to McDonald's locations across the nation to get ahold of the Szechuan sauce discussed in the series, one diehard fan traded his vehicle for a single packet of the sauce.
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Also, McDonald's announced they would bring back the sauce, and lots of it, to McDonald's all over this winter. Although some fans were lucky - and in some cases tried to sell the sauce on eBay - McDonald's had underestimated just how popular it would be. Customers who came for the sauce waited in line for hours, some even arriving to the location late Friday night.
McDonald's is now reportedly facing threats of boycotts and class action lawsuits from the disgruntled customers following the one-day Szechuan sauce revival that the fast-food chain did in response to the sauce's resurgence in popularity due to an episode of "Rick and Morty".
The McDonald's we were planning on going to was the only one in South Bend offering the sauce special - and only one of three in the entire state of Indiana. Well, in the long-awaited, surprise released premiere of the third season, Rick goes on an absurd, excessively long rant about how much he wants that Mulan Szechuan sauce back.
"I'm not driven by avenging my dead family, Morty".
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"It was just kind of a mess", Primus said.
The first 50 people in line had a chance of getting the sauce, along with other gifts such as posters that showed other sauces such as sweet and sour, honey, and hot mustard, and stickers of the posters. At least 200 people were visible in the picture with who knows how many off screen.
Tasting the sauce again would have been "fulfilling a childhood dream", he said.
You spoke. We've listened.
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To say that yesterday's extremely limited return of McDonald's cult-classic Szechuan Sauce didn't go well is an understatement. We were all starving, however, and wanted some better food first (sorry McDonald's).