Google initially launched voice shopping through the Google Assistant and Home device alongside Costco and Walgreens earlier this year. Target and Google also will partner to explore and develop future digital experiences focused on Target's signature style categories.
The Google Express expansion follows Target's successful trial of the home-delivery shopping service in California and NY, allowing more guests across the country to shop Target's assortment via the service for delivery in two days.
"In the markets where we've offered Google Express, guests tell us they love the ease and convenience of shopping Target through Google".
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Announced this morning, all of Target is now shop-able via the Google Express application for all United States residents, with exception to Hawaii and Alaska.
"Target and Google teams are working on the next chapter, building experiences that digitally replicate the joy of shopping a Target store to discover stylish and affordable products", said Target's chief information and digital officer, Mike McNamara. Google Express also has plans for offering 5% discount to users who shop with Target REDCard along with free shipping.
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Also, starting next year, Target shoppers will have the option to pick up their Google Express orders at a Target store, with the items ready in two hours. Target customers will also be able to opt in to receive personalized recommendations and a quick re-order experience based on past Target purchases: so if you want more LaCroix sparkling water or Archer Farms trail mix, your Google Assistant will already know which size and variety you bought from Target last time. So far Walmart is the largest retailer to offer its products on Google Express.
Be on the lookout for additional features that bring together the best of Google and Target in the coming year.
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