Gucci goes fur-free in move praised as a game-changer

Gucci Fur Loafers

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The Italian fashion house, headed up by Alessandro Michele and known for its fur lined loafers, is being helped in its new fur free mission by the Humane Society of the U.S. (HSUS) and LAV, an organisation that believes in animal free fashion.

"I wanted to find someone who shared a belief in the importance of the same values".

Bizzarri told Vogue of the decision: "We've been talking about it, Alessandro [Michele] and I, for a few months".

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A staggering one hundred million animals a year still suffer for the fur industry, but that can only be sustained for as long as designers continue to use fur.

Gucci's move follows a similar initiative by Italian rivals Armani, which past year pledged to drop fur from its collections.

"Gucci's commitment follows a long-standing relationship with The HSUS and LAV-members of the global Fur Free Alliance, a coalition of more than 40 animal protection organizations working together to end the fur trade", The Humane Society said in a press release.

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Several high profile fashion brands have long shunned fur, including Kering-owned Stella McCartney.

The brand now sells a wide selection of furs, perhaps most notably their Princetown fur-lined leather mules. The move comes after a particularly active fashion week on the part of anti-fur campaigners, who targeted London shows with vigour this September, including Burberry.

The Human Society said the fur-free policy includes mink, coyote, raccoon dog, fox, rabbit and astrakhan. It said it would auction its remaining fur items. "For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion". "Gucci going fur-free is a huge game-changer", she said.

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The UK became the first country to ban fur farming in 2000.

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