Amazon gives teens their own login, but parents retain power

Amazon gives teens their own login, but parents retain power

Amazon gives teens their own login, but parents retain power

Amazon has introduced a new way for teenagers to shop on Amazon using a unique login.

Order approvals are switched on by default, so if a parent wants to allow a teen to shop Amazon without each item being reviewed they'll have to explicitly disable this feature.

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Here's how it works: when your teen finds something they want, they place the order on the app with a parent-approved payment method. "We've listened to families and have built a great experience for both teens and parents", commented Michael Carr, Vice President, Amazon Households. Teens can also be assigned pre-set spending limits per order as an alternative to having orders reviewed. Parents previously might have had to share their log-in credentials, along with their credit card numbers, with their teen, or set up separate accounts for their children that they'd likely have to check regularly.

Giving these extra benefits to teenagers should help Amazon hook its next generation of customers to its e-commerce site and other services.

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The new service is available for instant signups now. They can also have access to Prime Video and Twitch Prime, Amazon's gaming service. Despite it being not unreasonable, it's understandable that not every person can afford it. Students are typically among that category, but Amazon has announced new pricing for college kids.

Correction: An earlier version of this story incorrectly stated that this service is available only to Amazon Prime members.

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Prime boasts many benefits, such as instant access to thousands of movies and TV series and the ability to stream music, not to mention special discounts and offers on a wide variety of products.

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