Taylor Swift announces new fan app with 'Taymojis'

Taylor Swift Is Launching Her Own Social Media Platform, And It Might Be Coming Sooner Than You Think

Taylor Swift announces a social app for fans called The Swift Life

The heat around her single "Look What You Made Me Do" and the briefly revived Katy Perry feud has cooled off in a fall with, to put it mildly, a lot else going on. Last year, following Rihanna's Samsung-branded promotional app for Anti, Hazel Cills wrote for MTV News, "If fans go directly to Taylor Swift's social media accounts, like Instagram, Twitter, and Tumblr, for her posts, someone with her cultural capital forgoing a presence on those sites and creating a personal digital platform hardly seems far-fetched". But Taylor Swift is still on the promo circuit, preparing to release her new album, Reputation on November 10. Most importantly, the app gives Tay ample opportunity to engage in one of her favorite pastimes: sliding into unsuspecting fans' DM's and liking and commenting on their photos. It will also let you listen to music and chat with other fans. That's not it. Taylor is also said to be launching her very own emoji set called "Taymojis", because she can.

In a video announcing the app, Swift says that she's got something "pretty awesome that we've been working on for a while that I want to share with you".

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The Swift Life marks the first real diversion from that model as the company saw steep losses in 2016. The app will offer "exclusive" content, pics, and even a chance to directly engage with Swift - or a handler of hers posing as the "Shake It Off" songstress.

The app will be beta released in limited countries soon. I mean, I hope.

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