Porsche's $2k vehicle subscription launches for the rich & indecisive

2017 Porsche Cayenne S E Hybrid Platinum Edition

2017 Porsche Cayenne S E Hybrid Platinum Edition Enlarge

Two levels of subscription will be offered. The "Launch" tier starts at $2,000 a month and includes access to eight model variants that include the 718 Boxster and Cayman S, as well as the Macan S and Cayenne.

The month-to-month subscription program offers frequent vehicle exchanges, unrestricted mileage, and on-demand access to the different Porsche models via a mobile app. If you're willing to splurge, say to the tune of $3,000 per month, you'll have unfettered access to 22 different Porsche models, including a Porsche 911 Carrera S and the Panamera 4s sports sedan. The program, which launches first in Atlanta, allows members to drive unlimited miles, and at least at the moment, it looks like there aren't any limits on how frequently members can swap vehicles.

A few taps at a smartphone will soon cue up white-gloved same-day delivery of a shiny, new Porsche Cayenne S E-Hybrid-if you happen to be in Atlanta. Plus, that price includes tax, registration, insurance, maintenance, and detailing. Porsche is that latest to venture into the world on on-demand cars with Porsche Passport.

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"Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations".

Porsche is partnering with Atlanta-based startup Clutch Technologies LLC, which sells analytics software that can predict which models will be in demand based on past customer behavior, weather conditions, and other factors. "Catering to customers' desire to experience our sports cars in new ways is a part of our core strategy", said Klaus Zellmer, head of Porsche North America, in a release. The automaker calls it a "white-glove" service meant to give users app-driven access to a different Porsche on a flexible schedule. Also there's a one-time $500 activation fee, as well as both a background and a credit check which is probably a fairly reasonable ask given the value of the vehicles you'll be getting. The possibility of future market expansion will be determined after the pilot program.

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